Friday, April 20, 2012

On how we use our mobile connected devices

I stumbled upon this interesting statistic from the Nielsen Company  Q1 2011 report on mobile connected devices. It shows their research findings on how and where people in the US use the following mobile devices: tablets, eReaders and smartphones. (Based on almost 12,000 owners of the devices)



Looks like fairly similar number of tablet owners (70%)  and smartphone owners (68%) use their devices most often while watching television. 61% of eReader owners use their device in bed.  Understandably, smartphones are the most popular in "on the go" situations as shopping, running errands, and commuting.

I could not get free access to the full research. Buy it would be interesting to analyze the demographics of the survey responders and also to compare it to the laptop users.  Interestingly, contrary to the popular fear of many educators, using  smartphones in class/meetings is the least popular option.  Again, the age of the responders could shed more light on that numbers.

My use of the devices looks similar but I spent most of my time being wirelessly connected via my MacBook Pro
  • I dropped my Kindle for an iPad and for my htc Android OS smartphone. 
  • An iPad has backlight for night reading and also gives me more chances to instantly expand upon readings by searching the web. 
  • Smartphone is just always with me so I could potentially read even during boring social situations (not that I am doing it ;-) ) or  during many unexpected moments in which your larger devices are left behind. 
  • I like iPad apps but I love my MacBook so I am usually watching TV with my laptop on my laps (as the name suggests).  
  • Laptop is too cumbersome for bed time - that is when I switch to an iPad which completes the cycle :-) 
  • Except the alarm clock... it is set up on my smartphone...so it is a first device I will touch in the morning. 
Soon I will travel to Poland . The problem is that I cannot make a decision which device to left behind! My husband has a similar dilemma. We both will be teaching an online course while there. On top of everything my daughter like her iPod touch. So, we may end up in rather ridicules situation where family of five (with two infants) will travel with two laptops, two iPads at least one smartphone, and an iPod! Oh an a Kindle!  I am planning to reunite with my old Kindle to use it while traveling because of  the long battery life and low monetary value in case if lost or stolen.

Here are the findings related to how much time people in US spend with their device in different situational use:



Post inspired by this blog post on Nielsen Wire


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