Friday, October 19, 2012

eBay - New logo and Functionality to keep up with trends


On September 13, After 17 years ebay decided to change its logo (and website) to more contemporary look. The announcement came with the list of other significant changes  that will help eBay be stronger on mobile devices and enhance the convenient any-time, any-place shopping.


Old logo

New logo

Devin Wenig,  President of eBay wrote:
Today we begin to introduce a series of significant new features and enhancements for our customers. We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you. (More of the letter here).
mobile app

The new logo looks cleaner but also more generic. It keeps the color scheme almost unchanged and the letters are still touching one another but no longer overlapping. The Helvetica font makes it much like any other store front sign around the world. Is that what Wenig meant to achieve? Logo universal enough to look Ok in any culture? After all, according to eBay's October'2012 statistics, there are 105 Million active users in 190 countries!  In my opinion it looks clean and contemporary but it lost its unique characteristic :-(

http://www.ebay.com/new/assets

Microsoft also modernized its logo. Here is an article poking fun of the changes
What if Microsoft's new logo style was applied to other famous brands?

Friday, October 12, 2012

With all due respect that 's a bunch of malarkey


Joe Biden said to Paul Ryan "With all due respect that 's a bunch of malarkey."
... and the users of the second screen went wild:-)


2012 first Vice Presidential debate between Vice President Joe Biden and Congressman Paul Ryan was not only watched but also discussed and analyzed in real time by millions of private viewers exercising their First Amendment:-) Twitter posts, google searches for the definition, and creative images avalanched the social networks and cyber space. Obama Campaign immediately bought Ads for ‘Malarkey’ Hashtag on Twitter;  and you can already purchase #malarkey t-shirt!

Martha Raddatz, Senior Foreign Affairs correspondent for ABC News, and an amazing moderator that put Jim Lehrer in to shame, was also trending at google search with +50.000 searches


According to Tropsy, word malarkey or malarky was used about 30.000 times within few minutes. Name of Joe Biden came up around 230.000times while Ryan roughly 80.000

I wonder how many people will/did remember the context in which the Biden's critical comment was used? How many people will remember or watched Clint Estwood bizarre conversation with empty chair  during GOP Convention?  For sure both became part of American pop culture meme :-)

Next presidential debate on October 16 will be moderated by CNN's Chief Political Correspondent Candy Crowley. Will Obama step up?



Image by Reuters

Mentions of words Malarkey and Malarky on Topsy


Mentions of Martha Raddtz on Topsy